Why Some People Won't Like You

Certain smells can have powerful effects on us and there’s a billion-dollar global aromatherapy market to prove it.  Smells trigger memories, no matter how many years have passed since that fragrance first made contact with your nose—a perfume that makes you think of an old romance or a stale, musty smell that reminds you of your first apartment. Certain odors trigger emotional responses, both positive and negative.